People with non-medical backgrounds are stepping into the Pharma industry with a vision to invest and grow as a franchise business. There are two types of pharma business. Pharma Franchise and PCD Pharma Franchise such as Vivaceutical. If you are a newcomer to the pharma industry, then you might find PCD pharma franchises and Pharma franchises similar to each other. But there is a slight difference between these two terms.
Here, I have listed a few differences along with the meaning of the terms to help you better understand the business. I hope you find it helpful.
PCD Pharma Franchise:
The term PCD refers to the Propaganda Cum Distribution. PCD franchise is a narrow term. It is a right granted to the franchise holder to use the brand name, patents, and products of the parent company. PCD pharma franchise helps both the company and the PCD franchise owner.
Pharma Franchise:
Pharma franchise is a wide term. It refers to the authorization given by the company, government, or groups to the franchise owners to carry out the sale, purchase, and promotion of the parent company's products. It helps franchise owners to increase their income apart from their regular income.
Points of Difference
Eligibility Criteria
If you wish to start a pharma franchise then you must have at least 2 to 3 years of managerial working experience. This might include experience relating to sales, distributors, or regional managers.
On the other hand, you might not require any experience to start a PCD Pharma Franchise. Everyone including freshers is eligible to start the business. Further, no such requirement or experience is required.
Procedure and Requirement
You might require to fulfill certain procedures and requirements to start a pharma franchise business. Also, the work area allotted is larger. Further, you might require to satisfy all the terms and conditions, before starting a business.
Whereas, in the case of a PCD pharma franchise, you can start your business in a small area. Further, there are no strict rules and regulations to start a PCD pharma franchise business.
Sales Targets
In the Pharma franchise business, the company might provide you with the sales targets. They also provide incentives to those who complete their sales target.
But on the other hand, PCD Pharma Franchise does not have any sales target. Further, it is the choice of the franchise owner to select a limited amount of quantity. So, you can work without any pressure on the sales target.
Branding and Promotion Facility
In the case of pharma Franchise, the company provides all the marketing and promotional facilities. They provide big scale marketing strategies to their franchise. Further, they might offer you direct sales, marketing, and branding support.
But, it is a little different in the case of the PCD Pharma franchise. The company provides small promotional tools such as visiting cards and advertisements to support its franchise. However, you can use your own marketing techniques to increase your sale.
Conclusion
Generally, there is not much difference between the PCD Pharma franchise and the Pharma franchise. Both terms are also used as synonyms. PCD Pharma franchise is a narrow term while Pharma franchise is a wide term. However, If you are new to the pharmaceutical business, it is good to start a PCD pharma franchise. But if you already know the pharmaceutical business, then it's better to go for a pharma franchise.